Google Analytics Setup and Web Analytics That Actually Work
Google Analytics is only useful if it's set up to track the right things. We configure goals, conversion events, and filters so your website analytics reflect real visitor behavior, not spam traffic or your own team clicking around. Most businesses we work with in Vancouver British Columbia have at least one tracking error when we first look under the hood.
Once your web analytics are clean, we connect them to your ad accounts, your Google Business Profile, and your local SEO campaigns. That gives you a single picture of how every channel is performing instead of five separate logins with five different stories.
Marketing Analytics and Competitor Analysis
Marketing analytics goes beyond counting page views. We look at cost per lead, which traffic sources are converting, and how your numbers compare to what we'd expect in your market. That context matters a lot in Vancouver British Columbia where local competition shifts constantly.
Competitor analysis is part of how we build that context. We look at what your closest competitors rank for, where their traffic comes from, and where the gaps are. That feeds directly into your strategy and helps you move faster than businesses that are guessing.
Market Research and Data Analysis for Local Decisions
Before we recommend a change to your marketing, we do the data analysis to back it up. That includes looking at search trends specific to Vancouver British Columbia, seasonal patterns in your industry, and how your audience behaves on your site. Good market research means your budget goes toward what your actual customers are searching for, not what we assume they want.