We're a digital marketing agency that works specifically with local businesses in Vancouver British Columbia. That means we know which search terms actually convert here, and which ones just rack up clicks from people who were never going to call. We cut the waste early.
Most ad accounts we inherit are running broad-match keywords with no negative keyword list and landing pages that don't match the ad. We fix all of that in the first two weeks. From there, we optimize weekly based on real conversion data, not gut feel.